![]() ![]() "I have three nephews and two grown brothers who request LEGOs every birthday/Christmas. Read more Full list of companies facing boycotts for Pride Month "Lego described the new range as 'a colourful alphabet of identities and definitions made from LEGO bricks.'" "Children's toy maker LEGO has released an LGBTQI+ range featuring transgender building sets for kids age 5+," London continued. The line of LEGO "offers a universal, but most importantly a safe space to express yourself and be who you are," said one participant, while another commented that the concept behind their build was "you see this colorful unique LEGO brick to represent a happy, healthy intersex person."Ī participant called Jeannie explained: "What I built here was a transgender garden, so all these different aspects of gender have their place in that garden."Ĭaptioning the clip, London, who serves as a spokesperson for Caitlyn Jenner's political action committee Fairness First, wrote in a since-deleted tweet: "LEGO turns TRANS!" The video was introduced as "the A-Z of awesome-a LEGO celebration of the beautiful, powerful language of the LGBTQIA+ community."Ī voiceover in the clip said: "We invited members of the community to build LEGO creations to represent their true stories." The clip gave further insight into the A-Z of Awesome campaign. THOMAS SAMSON/AFP via Getty Imagesīritish influencer Oli London-who previously identified as transracial, gender neutral and transgender-shared one of LEGO's videos on Twitter over the weekend. The company is now facing boycott calls over its LGBTQ+-inclusive campaign. The above image taken on June 3, 2021, shows Danish toy brick maker LEGO's "Everyone is Awesome" set of rainbow-colored figurines to celebrate the diversity of its fans and the LGBTQ+ community. ![]()
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